4 Rs, for eaRth day

In a consumerist culture where forces act to keep us buying stuff we don't need, no wonder that the rest of this iceberg is left hidden from view. It pisses me off to see recycling touted as the way to 'save the earth,' to the neglect of these 3 other more important actions and lifestyles. Do it, or if you need to hear it again, here:
1) Reject those things you don't need. Don't buy shit that isn't sustainable. At least try not to. Don't buy into the idea that you 'need' to buy anything.
2) Reduce your consumption - buy less. Choose things with less packaging.
3) Reuse: think creatively about the waste that you do create. Compost. DIY.
4) Recycle: you know the drill.

But I don't really mean to be preachy at you. Just saying that this mass of actions below the surface is being hidden from us, as we're herded into doing as little as possible.