The Story of Stuff

I just received an email from a friend with this link in it: http://www.storyofstuff.com/ ...I watched it and I love the movie. If you want to bypass it and go directly to their action steps, click here. What follows is an excerpt from a 20 minute video, jam-packed with facts in a really easy to digest way. There's a lot we could talk about regarding this video, so if it gets you inspired, comment or email me!

I do have one suggestion for the website and movie makers, which I outline in an email I just sent:

Hi -

I just watched The Story of Stuff. I think it does an amazing job at explaining complex problems in an engaging and simple way. I've already sent the links to many of my friends and family and I'll probably end up blogging about it a little later.

But I have one question, why not mention the other 3 "R"s? Sure, recycling is great, but it's on the bottom of the hierarchy of the other R's. I was recently working on a project to network sustainability efforts in Costa Rica and learned about the 4th R, "rechazar" in Spanish, or "reject" in English. In this hierarchy, rejecting products comes first - never buying those which are toxic, disposable, or otherwise harmful. Next would come "reduce," then "reuse," and, finally, "recycle."

We seem to have become obsessed with only the last R, the lowest on the hierarchy, the one with the least potential to change the linear system Annie Leonard spoke of -- to the neglect of the other 3, more helpful Rs. These 4 "R"s can be guiding principles, in addition to the 10 steps you have already outlined on the website. I think your website, and the organization of people behind it, could surely use it in a productive and educational way.

So, though I was disappointed to hear Annie only speak of recycling, and forget about its counterparts, I really enjoyed the video. I appreciate the work you're doing to bring these kinds of facts, statistics, and big picture problems to the computer screens of so many people in such a well-done effort.

Thanks, and keep up the great work,
Ari Sahagun

This particular issue, the over-focus on recycling to the neglect of the counterparts, has been on my mind lately. Writing this email-letter makes me want to write to some of the local papers around here and tell them about it. I think I just might.

Eco Warrior

Quoting likecool.com: If you see people littering on the street, not separating garbage..., transform to ECO WARRIOR!