A few social media giants like Facebook and Twitter have claimed
ownership of the term, “social media” and have written the first draft that
guides most of our ideas about social networking and about socializing online.
Social media and social networking are vast ideas that are just beginning to
blossom – and are doing so on very limited terms.
danah boyd speaks and writes about this, too:
“Give me one other part of history where
everybody shows up to the same social space. Fragmentation is a more natural
state of being.”
-- From http://www.theverge.com/2014/3/13/5488558/danah-boyd-interview-the-era-of-facebook-is-an-anomaly
Unfortunately, these social network mega-corporations have also had
time to figure out how to use and harvest our social information for their own
ends, like advertising and market research.
Part of what I want to do is challenge this notion of megalithic
social networking sites by introducing non-ego-centric networks. In other words, I think there can be non-individualistic social networking -- social networking for the greater good rather than for myself. We can look at these networks (of our friends, peer organizations, or any variation of any kind of entity that exists!) from a different level -- we can look at them from the perspective of a network and interact with them so much differently than we do on Facebook. It's a little like social movement building -- thinking about key influencers and power brokers within the network. It's a little like Malcolm Gladwell's ideas on how things spread and cause tipping points.
I also hold as a core belief that we can be social and use
technology to connect us without getting stuck in it and without selling our
data/information to gigantic companies. I'd like to write more about this in the future!